Marken-Definitionen
American Marketing Association AMA
Brand: »A name, term, design, symbol, or any other feature that identifies one seller´s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.«
Quelle:
AMA Dictionary, American Marketing Association AMA, www.marketingpower.com
